Daniel Carlmatz
Art– & Creative Director

Former graffiti artist turned commercial art- and creative director. A strategic sound and culture driven creative that blend raw aesthetics with minimalistic finish. 

Selected Works

Creative- & Art Direction

(01)

Prac
Campaign / Art Direction

Aqua Nobel — The Journey
Art Direction

Newhouse ID
Identity / Art Direction / Digital

The Black Passport
Art Direction | Campaign

AIK Fotboll
Art Direction / Identity

Stim — Life. We where there.
Art Direction

Carlsberg — För er.
Campaign / Art Direction / Video

Newhouse
Art Direction

People People People (PPP)
Identity / Art Direction / Social / Website

AIK Fotboll — AIK är Stockholm
Campaign / Art Direction

April Skateboards
Concept / Identity

Carlsberg — Cheers to the Fans
Art Direction / Campaign

Zingo — A Modern Classic
Identity / Campaign / Motion

HiQ International – Help end bad tech
Campaign / Art Direction

About

Art Director with a decade of shaping bold, human-centered design. Rooted in graffiti culture I bring a textured creative lens that challenges the expected — always grounded in cultural insight, never style for style’s sake. Work that blends raw aesthetics with strategic depth. I specialize in identity, design and art direction across art, culture and architecture. I partner with brands that want to push forward with purpose and meaning.

Awards

Silver —Golden Egg (Graphic Design)
Silver — Golden Egg (Activation)
Diploma — Golden Egg (Activation)
Gold — Spinn (Sustainability)
Gold — Spinn (Influencer Campaign)
Gold — Spinn (Brand of the Year)
Gold — Spinn (Consumer PR)
Silver — Spinn (Consumer PR)
Silver — Spinn (Public Affairs)
Diploma — Spinn (PR of the Year)
Gold — Swedish Content Awards
Gold — European Exellence Awards 

Other

Jury member, Guldägget 2025
Categories, Activation, Non-profit