Daniel Carlmatz
Creative– & Art Director
Former street artist turned art- and creative director. Stockholm based working with both local and internaltional brands — primarily within architecture, culture and athletics.
Featured project
Newhouse
Y2024
Design &
Art Direction
All Work
Aqua Nobel — The Journey
Art Direction / Campaign / Video
Newhouse
Identity / Art Direction / Digital
Carlsberg — För er.
Campaign / Art Direction / Video
Carlsberg — Cheers to the Fans
Art Direction / Campaign
AIK Fotboll
Art Direction / Identity / Social
United Spaces
Visual Identity / Digital / Motion
People People People (PPP)
Identity / Art Direction / Social / Website
ÅWL Arkitekter
Identity / Social
AIK Fotboll — AIK är Stockholm
Campaign / Art Direction / Social
Northmill — From Borås to Bangkok
Campaign / Art Direction
April Skateboards
Concept / Identity
Tessin Nordic — Making Things Grow
Identity / Product design / Digital
Zingo — A Modern Classic
Identity / Campaign / Motion / Social
The Washington Post - For novice cooks
Art Direction / Identity / Social
HiQ International – Help end bad tech
Campaign / Art Direction / Social
Carlsberg – Cheers to Sweden
Packaging / Social
About
Art Director with a decade of shaping bold, human-centered design. Rooted in graffiti culture I bring a textured creative lens that challenges the expected — always grounded in cultural insight, never style for style’s sake. Work that blends raw aesthetics with strategic depth. I specialize in identity, design and art direction across art, culture and architecture. I partner with brands that want to push forward with purpose and meaning.
Awards
Golden Egg (Activation)
Golden Egg (Activation)
Spinn (Sustainability)
Spinn (Influencer Campaign)
Spinn (Brand of the Year)
Spinn (Consumer PR)
Spinn (Consumer PR)
Spinn (Public Affairs)
Spinn (PR of the Year)
Swedish Content Awards (Social Media)
European Exellence Awards (Public Affairs)
Gyllene Hjulet (Public Service Campaign)
Silver
Diploma
Gold
Gold
Gold
Gold
Silver
Silver
Diploma
Gold
Gold
Diploma
