Daniel Carlmatz
Art– & Creative Director

Former graffiti artist turned commercial art- and creative director. A strategic sound and culture driven creative that blend raw aesthetics with minimalistic finish. 

Selected Works

Creative- & Art Direction

(01)

Prac
Campaign / Art Direction

Aqua Nobel — The Journey
Art Direction

Newhouse ID
Identity / Art Direction / Digital

Newhouse
Art Direction

Carlsberg — För er.
Campaign / Art Direction / Video

AIK Fotboll
Art Direction / Identity

Stim — Life. We where there.
Art Direction

People People People (PPP)
Identity / Art Direction / Social / Website

AIK Fotboll — AIK är Stockholm
Campaign / Art Direction

April Skateboards
Concept / Identity

Carlsberg — Cheers to the Fans
Art Direction / Campaign

Zingo — A Modern Classic
Identity / Campaign / Motion

HiQ International – Help end bad tech
Campaign / Art Direction

About

Art Director with a decade of shaping bold, human-centered design. Rooted in graffiti culture I bring a textured creative lens that challenges the expected — always grounded in cultural insight, never style for style’s sake. Work that blends raw aesthetics with strategic depth. I specialize in identity, design and art direction across art, culture and architecture. I partner with brands that want to push forward with purpose and meaning.

Awards

Golden Egg (Activation)
Golden Egg (Activation)
Spinn (Sustainability)
Spinn (Influencer Campaign)
Spinn (Brand of the Year)
Spinn (Consumer PR)
Spinn (Consumer PR)
Spinn (Public Affairs)
Spinn (PR of the Year)
Swedish Content Awards
European Exellence Awards 
Gyllene Hjulet

Silver
Diploma
Gold
Gold
Gold
Gold
Silver
Silver
Diploma
Gold
Gold
Diploma