Daniel Carlmatz
Creative– & Art Director
Former street artist turned art- and creative director. Stockholm based working with both local and internaltional brands — primarily within architecture, culture and athletics.
Featured project
Newhouse
Y2024
Design &
Art Direction
All Work
Aqua Nobel — The Journey
Y24 / Art Direction / Campaign / Video
United Spaces
Y24 / Visual Identity / Digital / Motion
Newhouse
Y24 / Identity / Art Direction / Digital
Carlsberg — Cheers to the Fans
Y24 / Art Direction / Campaign
AIK Fotboll
Y23 / Art Direction / Identity / Social
People People People (PPP)
Y25 / Identity / Art Direction / Social / Website
ÅWL Arkitekter
Y23 / Identity / Social
AIK Fotboll — AIK är Stockholm
Y23 / Campaign / Art Direction / Social
Northmill — From Borås to Bangkok
Y23 / Campaign / Art Direction
April Skateboards
Y20 / Concept / Identity
Tessin Nordic — Making Things Grow
Y22 / Identity / Product design / Digital
Zingo — A Modern Classic
Y24 / Identity / Campaign / Motion / Social
The Washington Post - For novice cooks
Y18 / Art Direction / Identity / Social
HiQ International – Help end bad tech
Y22 / Campaign / Art Direction / Social
Carlsberg – Cheers to Sweden
Y25 / Packaging / Social
About
Art Director with 10+ years experience working within most creative fields. Primary focus within design, identity and art direction. Wide experience working on creating communication efforts across multiple avenues. Grew up as an 80s kid with a background within graffiti culture — which has shines through in an humanistic approach to design and pop culture. A textured creative output that can challenge the expected, but not for the sake of its own creative idea, but rooted in a human, social or cultural insight. I primarily work with brands within art, culture and architecture — but the wider aspect of that is to work with brands that share the ambition to help create, push and be a part of our common culture, with the purpose of doing good.
Awards
Golden Egg (Activation)
Golden Egg (Activation)
Spinn (Sustainability)
Spinn (Influencer Campaign)
Spinn (Brand of the Year)
Spinn (Consumer PR)
Spinn (Consumer PR)
Spinn (Public Affairs)
Spinn (PR of the Year)
Swedish Content Awards (Social Media)
European Exellence Awards (Public Affairs)
Gyllene Hjulet (Public Service Campaign)
Silver
Diploma
Gold
Gold
Gold
Gold
Silver
Silver
Diploma
Gold
Gold
Diploma
