A modern classic

BACKGROUND
Zingo aimed to introduce a new packaging design to modernize the classic brand. The soda has been a significant part of childhood memories for kids who grew up in the 70s and 80s. Its primary selling point has consistently been its exceptional taste, which consistently ranks the highest among orange-flavored sodas.

INSIGHT / IDEA
Inspired by the clean, minimal colors and typography of the packaging design, we expanded the visual identity with a new typography, motion and audio principles. These elements blend nostalgic vibes with a modern touch. Additionally, we revived the old tagline "Försvinnande God" (disappearingly good) to honor Zingo's established presence as a beloved household brand. By playing on the "disappearing" aspect of the tagline, we aimed to highlight the great taste that makes this product fly off the shelves and disappear.

PROJECT DETAILS
Concept
Identity
Motion
Social

3D Illustrations
Miquel Gallardo