Cheers to the fans

BACKGROUND
Carlsberg wanted to activate their sponsorship of the swedish national teams during the 2024 Euros. One problem however — the Men's national team didn't qualify for the tournament. Another challenge was that we couldn't visually use the national teams together with the primary product of Carlsberg — beer.

INSIGHT / IDEA
The idea boiled down to a solid insight. Carslberg is a fan of the game. And like all us fans, we know that the life of a fan isn't always a happy one. It's an emotional roller coaster of emotions that are tied to your support of your team. It's sometimes 90+ minutes of pure agony. But hey. That's life. That's passion. That's football. So cheers to you for sharing those moments with us. Cheers to us. Cheers to the fans. 

Project details
Concept & Ideation
Art Direction
Campaign
Digital

Agency
Post

Production & photography
Blonde Inc