AIK is Stockholm. Stockholm is AIK

Background

AIK football reached out to help launch the 22/23 game kit and build some hype prior to the season. Driven by the heritage of being the oldest club in Stockholm, their name reference (Allmänna – "The public") and having the most players on their roster from Stockholm – "AIK is Stockholm. Stockholm is AIK" was launched.

Insight / idea

A campaign concept to highlight the clubs heritage and place among the streets of Stockholm. Built on the insight of AIK as the only club in Stockholm that can rightfully claim their place as the official team of Stockholm – we created a bold visual campaign that took inspiration from the streets of Stockholm.

Project details

Campaign
Motion

Art direction
Miquel Gallardo

Photography
Gustav Cavallin
Miquel Gallardo