Confidence is Timeless

BACKGROUND
Newhouse is a swedish fashion brand with a focus on crafting long lasting pieces. Having faced challenges in consistency over the last couple of years, we set out to create a clear and consistent narrative, that would allow us to showcase our herritage and set a direction for the future. Resulting in a brand- and design strategy, visual identity and brand statement that would help guide the overall brand design and art direction. 

INSIGHT / IDEA
The idea was to build upon the craftmanship and the brand. To capture that longevity, timless and confident look that is found within the clothing. We established the brand statement "Confidence is Timeless" as a key component — a statement that would allow us to capture that premium, minimalistic and classic brand attributes that was already there. A long lasting, sustainable and confident brand that reflects the product. Attributes also captures the emotional side of fashion and help position Newhouse as a timeless and confident brand.

PROJECT DETAILS
Brand Strategy
Design Strategy
Visual Identity
Art Direction
Digital – E-commerce/Web
Campaign
Social