A curious driven identity

Background

People People People (PPP) is an group of agencies under the same roof. They are swedens largest partner owned agency collective. In need to refresh and update their brand communication and visual identity, they wanted to capture that people driven idea that is reflected in the name — but add a twist of curiosity as a key word to help capture their approach to creative problem solving.

Insight / idea

The idea was to capture the idea of duality of being human. One part logical and one part creative. As a result, we used a tight grid and large negative space — and let our curious driven identity be captured through new animated illustrations and raw, authentic and somewhat chaotic photography. 

Project details

Art Direction
Visual Identity
Social
Website
Photography
Collateral
Merch

Illustrations
Sue Doeksen