The Journey

BACKGROUND
Aqua Nobel is a premium sustainable bottled water brand. Their core product is alcaline water — a PH 8.2 still water with natural minerals. The water gets it's natural alcaline levels and infused minerals from the 150 years it takes to travel through rocks, sand and earth, all the way down to the well in the small small town of Mörarp, Sweden. 

INSIGHT / IDEA
The idea was to showcase the journey of the water and give the overall brand a premium and crisp brand world — with a focus on the raw materials. Also highlighting the proudcts sustainable position with its cardboard packaing and naturally mineral infused water.

Project details
Concept & Ideation
Art Direction
Campaign
Digital

Agency
Post

Photography
Rikard lilja

Set designer
Niklas Hansen