För er. För oss. För Sverige.

Background

"It takes a village to raise a kid" — an insight very much true within the world of football. Behind every player that manages to reach the national team, there's a bunch of people that made it happen. From parents that was there to cheer on the sidelines on a windy tuesday in October — to coaches, teammates and supporters. People who've been there every step of the way. 

Insight / idea

Ahead of the Euros 2025, we wanted to create a celebratory campaign to say thank you to everyone that makes football — well, football. A thank you to the players, fans and everyone that, one way or another, help create the atmosphere surrounding this game. This tournament is for you. For us. For Sweden!

Project details

Concept & Ideation
Art Direction
Campaign
Digital

Agency
Rodolfo Studios

Production & photography
Blonde Inc