Sustainable outdoor fashion made by waste

PROJECT DETAILS
Naming
Productdesign
Visual identity
Collateral

© Photography
Klapp.co
Trygg Traceable

BACKGROUND
Trygg Traceable is a sustainable clothing brand that use recycled trash to create traceable outdoor wear. The brand is founded by alpinist and adventurer Robin Trygg, Swedens youngest to reach the summit of Mt Everest. Having spent most of his life on the mountain, he noticed effects of increasing mountain tourism on nature, and how trash was left at Basecamp 1. Inspired to create a way to recycle the trash, and at the same time offer a way for people to help clean it up, he launched the brand Trygg Traceable. An upcycled outdoor clothing brand that uses trash for insulation and fabrics.

INSIGHT / IDEA
The journey to the top of Mt Everest is a dangerous one. People who set out to conquer the mountain usually travel with a set of Buddhist flags that represents sky, air, fire, water and earth. The flags are usually blessed by the High Lama to keep them safe on their journey to the summit. The identity is built upon that adventurous and spiritual process of conquering the most extreme summits of the world – while using the elegance found within scandinavian design to highlight the sustainability aspects of the clothes.

The clothing comes with a Sung-kui thread that goes through the process of being consecrated by the high lama. The thread is believed to protect you from obstacles such as illness and negative harm. Strategically located in the neck area as it should be treated with respect and should not be placed underneath you. The thread uses the colors found in the Buddhist flags. Thread details also shines through in the adjustable strings on the back of the hood and waist.