Premium digital experience for Japanese performance wear

With the launch of Goldwins SS21 collection – the alpine rooted clothing brand has shifted towards more of a premium high end streetwear brand. The new collection sported a tech focused drop with clean minimalistic lines and modern aesthetics. Inspired by the collection itself, I created a bold, clean and dynamic design concept that further establish the brand within the premium segment.

(* This is a proposal project)

PROJECT DETAILS
Design concept
UI/UX