Transformed heritage for a modern hockey team

The KHL team Dinamo Riga had previously used a community designed identity where complexed illustrations and old aesthetics that didn't match overall identity of the team - and the modern powerhouse they wanted to become. 

The strategy was to use symbols of the team, city and country and create a more functional, modern and minimalistic identity that would better fit their ambitions for creating a team for the future.

PROJECT DETAILS
Brand strategy
Visual identity
Social media

PHOTO & VIDEO CREDIT
Dinamo Riga