Social platform for voracious foodies and novice cooks

Together with Art Director, Amanda Soto, of the Washington Post (TWP), the brief was to create a brand identity that would stick out - but still fit right in. Working within the TWP brand ecosystem we created an identity that stod out by utalizing bold colors and imagery. We built a sub-brand logo based of off the primary typeface Franklin ITC and added a twist by incorporating heat waves within the letter V. Three lines that would function ass animated assets in transitions, graphic textures and overlays. 

PROJECT DETAILS
Art direction
Identity
Social media