Social platform for voracious foodies and novice cooks

Background

The Washington Post (TWP) reached out with an idea of launching a new food platform to help novice cooks and foodies find inspiration and new tricks when it comes to cooking food. The brand would primarily live on social media, but also on the website and in the print version of the newspaper. The challenge was to use TWP already established brand assets to create something that would stand out and have a somewhat own brand world. 

Solution / idea

Together with Art Director, Amanda Soto, of TWP — we created a brand identity that would stick out but still fit right in. Working within the TWP brand ecosystem we invested in the yellow and orange colors, art direction and sub brand logo — that help create a bold, fun and colorful world. The sub brand logo and typeface used the already established Franklin ITC. 

Project details

Art direction
Identity
Social media