Background
United Spaces is a co-working space with multiple spaces across Sweden. They started out as a small boutique co-working space but felt they had outgrown their niche and small profile. They wanted to take a bigger claim and find a position, voice and identity that could manifest their ambition to help their community of businesses to grow and be profitable.
Insight / idea
Given the product being an office space suitable for small start ups to larger "second office"-clients — we wanted to show that United Spaces is a partner that will be there thorughout your journey. The brand statement of "come grow with us" was established as a phrase to help tell the story of United Spaces partnership, their variety of office spaces but also their strong belief in community. An organic, human and moving idea that truely captured the brand essence and helped navigate the design going forward.
Project details
Design concept
Visual identity
Illustrations
Iconography
Motion