From Borås to Bangkok

Background

The Northmill card doesen't have any hidden fees or charge you extra when you travel — home or abroad. Something that allows you to enjoy your summer vacations without having to worry about any surprises to your personal finance. So if you're heading out for a late night pub crawl in Thailand, kick back at a questionable motel pool in LA or just have pizza with friends in Stockholm — enjoy the moment. 

Insight / Idea

For the overall art direction, we wanted to capture that unfiltered vacation vibe. That candid and almost nostalgic imagery that pops into your head if you lived to remember those hot summer days of 1994. Since the product is free of charge no matter where you vacation — we also wanted to capture that nondespricpt scenery that puts the product in a small thai place in Borås, but maybe also at that authentic speakeasy bar in Bangkok.

Project details

Art Direction
Campaign
Social

Photograpy
Rikard Lilja

Styling & Makeup
Gisela Ryding