An upcycled identity

The experience of architecture is very much an emotional one. Space, texture, flow, light and patterns all contribute to the experience of walking into a well designed buidling or space. Modern view on architecture also emphesizes sustainability as a key component. This is where ÅWL Arkitekter operates on a daily basis — creating amazing architecture. However, they felt that their identity didn't tell that story. They wanted help to create an identity that gave them a voice and expression – highlighting that human, emotional and sustainable side shown in their work. 

The solution was to create a brand story that in itself used sustainable mechanics. Inspired by art — we wanted to use architecture as a key component to connect with people. The idea was to transform old architecture projects and turned them into pieces of art. Using upcycling methods to give old projects a new meaning. An over arching concept of "new perspecitve" was introduced to bring a voice to the brand and visuals — communicating ÅWLs ambition to challenge old ideas and push the industry to find new, more sustainable, solutions.

PROJECT DETAILS
Design concept
Visual identity
Illustrations
Iconography
Motion