A non-skateboard identity for April Skateboards
After leaving Primitive, Shane O´Neill gathered some of the worlds best skateboarders and started his own company, April. We wanted to create something that didn't look like every other skateboard brand. We created a clean and simple foundation that would enable a diverse ecosystem of visuals. Together with Patrick Savile the brand was launched with five retro futuristic decks, a social media campaign and the pro video of Yuto Horigome together with Nike SB and Thrasher Mag.
PHOTO & VIDEO CREDIT
April & Nike SB