april-logo-1

A non-skateboard identity for April Skateboards

After leaving Primitive, Shane O´Neill gathered some of the worlds best skateboarders and started his own company — April. We wanted to create something that didn't look like every other skateboard brand. We created a clean and simple foundation that would enable a diverse ecosystem of visuals. Together with Patrick Savile the brand was launched with five retro futuristic decks, a social media campaign and the pro video of Yuto Horigome together with Nike SB and Thrasher Mag.

PROJECT DETAILS
Art direction
Visual identity
Social media

PHOTO & VIDEO CREDIT
April & Nike SB

shane
iphone-april-nike-darkmode
april-2
april-1
april-3
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april-ronaldo
april-neymar
april-gravity
april-skatepark