A non-skateboard identity for April Skateboards

After leaving Primitive, Shane O┬┤Neill gathered some of the worlds best skateboarders and started his own company, April. We wanted to create something that didn't look like every other skateboard brand. We created a clean and simple foundation that would enable a diverse ecosystem of visuals. Together with Patrick Savile the brand was launched with five retro futuristic decks, a social media campaign and the pro video of Yuto Horigome together with Nike SB and Thrasher Mag.

PROJECT DETAILS
Brand strategy
Visual identity
Social media

PHOTO & VIDEO CREDIT
April & Nike SB

april-logo-1
iphones
april-1
april-2
april-3
april-skatepark
shane
iphone_3col_april
screens-april
april-gravity
rey-tokyo-2020
diego
april-neymar
april-chrome
april-ronaldo
IMG_7043